HOW TO TURN ANYTHING (INCLUDING YOU) INTO A INSPIRING, INFLUENTIAL AND IMPACTFUL BRAND. MY FOUR GUIDING PRINCIPLES:
"IT'S 'WHY' YOU DO WHAT YOU DO THAT MATTERS."
People more so than ever these days are looking for authentic and meaningful connections from brands. By sharing why you do what you do, before how you do it or even what you do (as Simon Sinek has told us) you can steal the hearts of your audience and employees.
"TO THINK OUTSIDE THE BOX YOU MUST FIRST FIND YOUR PLACE IN IT."
They say creativity comes from constraints. By embracing constraints you have a place to start your most creative and disruptive work. Nothing new has come from stat quo.
"HOW DO YOU MAKE PEOPLE FEEL?"
These days, we are bombarded with so much content and information, it is hard to retain it all. To truly connect with people you must be aware of how you make them feel. Today's customer demands empathy, rather than being talked at. Feel me?
"DO GOOD FOR GOODNESS' SAKE."
The world is evolving and becoming more conscious. Millennials seek brands that do more than just hawk their products or services. What good are you doing? It's imperative that brands today are socially conscious if they want to stay relevant.