"TO THINK OUTSIDE THE BOX YOU MUST FIRST FIND YOUR PLACE IN IT."
They say creativity comes from constraints. Embracing constraints gives you a place to start—a problem to solve. Approach constraints, not as barriers to innovation, but as a puzzle that can be solved with creativity and leads to disruptive work.
"IT'S 'WHY' YOU DO WHAT YOU DO THAT MATTERS."
Every brand should share "why" they do what they do. Why? Because it has both an internal and external impact. Sharing your "why" helps grow loyalty amongst stakeholders and employees, and creates a powerful connection with your audience.
"HOW DO YOU MAKE PEOPLE FEEL?"
These days, we are bombarded with so much content and information, it is hard to retain it all. To truly connect with people you must be aware of how you make them feel. Today's customer demands empathy, rather than being talked at. Feel me?
"DO GOOD FOR GOODNESS' SAKE."
The world is evolving and becoming more conscious. Millennials seek brands that do more than just hawk their products or services. What good are you doing? It's imperative that brands today are socially conscious if they want to stay relevant.